Hi, I’m Michaela the founder of Livvie & Co and a proud mom of two energetic boys. This business began with a simple challenge: finding a daycare backpack that was spacious enough, comfortable for little shoulders, beautifully designed, and practical for real family life. After searching everywhere and still coming up short, I decided to create one myself.
Every backpack I design is inspired by my own children and the families around me — the morning excitement, the routine chaos, and the little moments of pride when a child puts on something they truly love. That’s why our backpacks aren’t just made to look good and feel good — they’re made to be theirs. Each one is personalised with your child’s name, making it unique, special, and something they can’t wait to show off.
Crafted with care, our backpacks are designed to perfection, comfortable for everyday wear, durable for all kinds of adventures, and fully machine-washable (because life happens!).
My goal is simple: to create backpacks that make children feel excited and proud, and to give parents something stylish, functional, and made with heart.
Thank you for supporting my family-focused small business. I’m so happy you’re here — and I can’t wait for your little one to wear their name with pride.
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