Made for Moments That Matter

Made for Moments That Matter

From daycare to playtime, our backpacks support the memories they create and the milestones they reach.

From daycare to playtime, our backpacks support the memories they create and the milestones they reach.

Our Best Sellers

from $74.95
from $74.95
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from $74.95
from $74.95
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from $74.95
$74.95
from $74.95
(-0%)
from $74.95
from $74.95
(-0%)
from $74.95
from $74.95
(-0%)

Customer Testimonials

I’m in love with these backpacks - I bought two! Such beautiful, high-quality bags. The design is stunning and the pockets make them so practical. I’m obsessed — you can really feel the quality!
Zoe
Honestly couldn’t be happier with this backpack for daycare and everyday life — perfect size, gorgeous colour (even better than the photos!) and the personalised initials look amazing. You can really tell a lot of love has gone into these.
Johnelle
We got this for our daughter for daycare and could not be happier! It’s super cute, big enough to fit everything we need to pack for daycare and love that we could get it personalised with her name.
Courtney
Such a gorgeous, practical bag- would definitely recommend for young kids. The size is perfect for their little shoulders but still fits everything needed for preschool and outings. Also love that it goes with everything. Highly recommend!
Katie Douwes
Love this bag! It's a lovely shade of green, the photos don't do it justice. Bag is well-made with thoughtful details like inner sleeve and sizeable bottle holders on both sides. Can't wait for other products from this brand to match my son's green backpack!
Azlin

Built with practical, real-world moments in mind.

Add a little bit of you

Make the backpack uniquely theirs by adding their name in custom embroidery.

Premium Quality

We use heavyweight corduroy that feels luxurious but is rugged enough for everyday use.

Device sleeve

Soft, padded sleeve to protect iPads and other devices while on the go.

Quick-clean & care

Machine-washable and ready for anything because spills, snacks, and sand are part of life.

Adjustable straps

Padded straps that adjust perfectly for small or growing shoulders.

Pack it, stand it

Smart design keeps the backpack upright and easy to pack, every time.